01
Design first
Curated collections, designed in France, that hold together in a room as on a shelf.
Our story
A brand born of a way of looking at walls.
MITLORA was born of a simple conviction : between impersonal DIY aisles and inaccessible design studios, there was a missing home-décor house that finally speaks of taste, materials and fair prices.
The MITLORA studio
The founder
Aurélia BARRÉ, founder & President.
Founder and President of MITLORA, BARRÉ Aurélia imagines each collection, sets the artistic direction and manages key accounts with stockists. Her conviction : a home is drawn in touches, never as a whole catalogue.
Passionate about interiors and natural materials, she designs coherent ranges — a few well-chosen shades, fair proportions, objects that age well — rather than a flood of references.
The brand carries her standard : the beautiful, the useful, and nothing superfluous.
Transparency
Who runs MITLORA ?
In the interest of transparency towards our customers, our stockists and our financial partners, we make public the identity of the person who owns and runs the company.
- Beneficial owner (UBO) : BARRÉ Aurélia
- Role : President / founder
- Declaration : identity declared in the Register of Beneficial Owners (RBE), consistent with our KBIS extract and our legal notice.
This information is reproduced identically across the site, in our footer and our company file.
Our values
What guides us, collection after collection.
02
Accessible quality
The standards of a design house at a premium-mass price, to democratise beauty without making it banal.
03
Responsibility
Audited suppliers, CE / REACH-compliant materials, non-regulated products : a documented relationship of trust.
Our journey
A trajectory built on trust.
Launch
Creation of MITLORA around two first collections : paint & textile.
Network
Launch of the e-commerce site and the first independent stockist accounts.
Ambition
To become the French “design-forward” reference in home improvement, in store and online.